Strength. Intelligence. Drive. Passion. We put the spotlight on five women who perfectly embody these characteristics – amazing women whose stories truly serve as an inspiration.

Get To Know These Five Women In Business With Admirable Personal Brands

1. Sheryl Sandberg

Her Personal Brand: Sheryl Sandberg has blended her soft feminine side with outstanding management skills, and in the process become a role model for women employees everywhere.

Her ideas in the groundbreaking book ‘Lean In’ which seeks to break gender stereotypes by urging women to focus on what really matters has catapulted her into business stardom. People who work with her come away inspired and impressed.

What You Can Learn From Her: Sheryl Sandberg has a unique personal message. While the topic of women empowerment is not new, she has managed to find a voice that is different and real. Her message is that women need not be overly aggressive or behave like their male colleagues in order to get promotions or achieve greater success. By staying true to themselves and by doing good effective work, they can still reach for the stars.

2. Arianna Huffington

Her Personal Brand: Arianna is a stalwart in the digital world with The Huffington Post regarded as one of the most popular sites in the world. She was Time magazine’s 100 Most Influential people. She has now started focusing time on her new venture called Thrive Global, which is a corporate and consumer well-being and productivity platform, where she uses her personal brand to promote the business.

What You Can Learn From Her: Arianna has always been expressive and spoken about her thoughts on politics and current affairs. Even if they sounded controversial, she still voiced her opinions, never afraid of criticism or negative backlash. This boldness and confidence has been the hallmark of her personal brand.

3. Marie Forleo

Her Personal Brand: Marie Forleo comes across as a fun-loving, charismatic and sensible business coach to many aspiring entrepreneurs around the world.

What You Can Learn From Her: Marie Forleo has a very distinct visual branding through her website, blog posts, videos and her entire online presence. Her website is a great example of personal branding in action as it conveys her distinct personality and expertise in what she does.

4. Sophia Amoruso

Her Personal Brand: She made #Girlboss the mantra of every millennial career women, and has two Amazon best-selling books to her name. Despite the fall of Nasty Gal, the e-commerce business that she started when she was 22, Sophia Amoruso has been an icon for go-getting, high-achieving and ambitious women. Sophia Amoruso is all about being fearless and going for what you want despite temporary setbacks.

What You Can Learn From Her: She embraces free-spiritedness is whatever she does. She has propagated the brand through her books, podcasts, promotional tours and talks.

She speaks to a niche audience – young ambitious women with a bit of rebellious nature, a fashion sense that is contemporary, yet different. Her identification with this niche audience has ensured a loyal following – even despite the fact that those outside her target audience don’t understand her very well.

5. Indra Nooyi

Her Personal Brand: Despite being the CEO of a very well-known business and regularly named as one of the most powerful and successful leaders in business today, Indra Nooyi comes across as authentic and somebody who knows what she is.

She invested in her skills and education early on in her career and has worked tirelessly for every company she worked for. She is a classical exception in a world full of women under-achievers. She has risen to the very top of the corporate ladder – a rare achievement for a woman from a different ethnicity.

What You Can learn From Her: Indra Nooyi’s brand is made on solid foundations of education and experience.

She has proven herself time and again – by producing results and converting detractors to supporters. She is authentic – she doesn’t try to hide who she is, and freely shares her story and her advice to others.

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