Ying Yih was raised in Singapore, where she studied accountancy and fine arts. She was working as a senior audit manager in one of the Big 4 international accounting firms when one day, she had an epiphany to start an online business. Bird nest is a health food which she has grown up with and being touched by how her dad cooks the bird nest soups for her family, she and her dad decided to experiment with new, interesting recipes for bird nest dishes. Hence, a new concept for the bird nests specialty store was created.

King Of Nests is the online bird nests specialty store in Singapore who deliver premium dried house bird nests from Indonesia, and freshly cooked concentrated bird nests in a variety of flavors, packed in lovely jars.