Marketing today is an adventure in multi-disciplinary skills, becoming hugely complex and challenging at the same time. These are also exciting times for the industry, as the operating methods and best practices are constantly transforming, especially with the dominance of digital in the marketing world.

Soul food is a cuisine originated by African Americans of the Southern United States during the American civil war. Not all Southern food is considered soul food, however, and shouldn’t be likened to American Southern cuisine. To many people, it is a basic home cooking tradition passed down for generations.