According to Wikipedia.org, value added 'refers to "extra" feature(s) of an item of interest (product, service, person etc.) that go beyond the standard expectations and provide something "more" while adding little or nothing to its cost'. Wiki also notes that 'value-added features give competitive edges to companies with otherwise more expensive products'.

Look back to the last time you felt like you were truly effective. Did certain things help with your success? Did you use tools that helped your efficiency? How about a planner? Scheduling? Computer? It’s rare that we can become truly effective without some help.  

Regardless of your fitness routine and your fitness goals, it’s important to understand the need to fuel and hydrate appropriately before, during and after your exercise regime. For example, if building up muscle is your goal, then protein is important to support muscle repair after strength training. If endurance sports are your game, then refuelling with easily digested carbohydrates is key to keep you going to the finish line.