If you venture into the Hiroshima Peace Memorial Park, you'll find your footsteps drawn to the Children's Peace Monument, a tall structure surrounded by innumerable, colourful paper cranes, offerings from around the world in a bid for peace.

Mobile Applications can further your reach to your customers, and can be a valuable asset for developing good customer relations. It is important not only to know who these customers are but also to understand them well so that you can engage them with the appropriate interactions. Mobile apps can help you hang on to customers and increase the frequency at which they do business with you.

Years ago, I wrote an article for a newspaper denouncing the media’s growing obsession with entrepreneurs as the new rock stars. It was during a downturn and I pointed to the army of recently laid-off people who, unable to find jobs, re-branded themselves first as ‘consultants’ and then when that didn’t work, as either ‘lifestyle coaches’ or ‘entrepreneurs.’

By I’ve been blogging 3 times a week for more than 6 months. In this time, I have written more than 72 blog posts, covering various topics from business, to parenting, to love, to LGBT issues. I have been fortunate enough to have a few posts go semi-viral, with one blog post being picked up by BuzzFeed. So what have I learnt in these 6 months?

Malcolm Gladwell, in his book Tipping Point, while explaining how social epidemics happen says, “When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”