Communicating well with your PR agency¹ is the key to a positive and prosperous relationship with not just the agency but also prospective customers, media, bloggers, and influencers.

At times, miscommunication between your business and PR agency may occur. How, then, can you reap the benefits of your partnership with your PR agency – and make the relationship a win-win synergy?

Here Are Three Important Tips:

1. Be Honest

To allow a PR agency to deliver the best results, work together to allow them to know about your brand – in order to develop the most compelling story. Know that their role (day-in and day-out) is to create and manage publicity and credibility. Knowledge is power, especially in crisis management. Do not hide or withdraw information and expect your PR agency to handle bad publicity if it arises. Transparency is key for a successful client-agency relationship.

2. Set Clear Goals

Remember, you and your agency have a shared goal: Success of your campaign. A poor campaign is as bad to them as it is to you. To attain this common goal, clearly set forth project objectives with your PR agency – and communicate regularly with them to keep them updated. There is nothing more damaging to the client-agency relationship than consistent shifting of goal posts (and, of course, late payment).

3. Give Constructive Feedback

Yes, as a third party, PR agencies work only upon approvals. To move forward in any campaign, always furnish constructive feedback. Do not assume that the agency would know of your company’s protocols, brand guidelines, or taboos if you don’t share.

Communication is key to the PR industry, without which your relationship with your PR agency cannot be sustained.

Here at Brand Inc.², we have an extensive portfolio³ with long standing clients, simply because we have maintained positive and healthy relationships. The foundation of our client relationships is buttressed by our fortress in trust and reliability. We strongly believe in maintaining effective and transparent communication, both of which maximise PR potential and foster stronger working ties.

Powering success, happiness, and work-life balance.

^{This article was originally published in Brand Inc and has been reposted on Connected Women with the permission of the author.}

^{Edited by Michelle Sarthou
Image credit: Shutterstock}

^{References:
1. PR agency
2. Brand Inc
3. portfolio}

Did you enjoy this post? Please comment, like and share!