3 Unexpected Benefits of Rebranding Your Business

In our previous article, How To Attract What You Want For Your Business, we talked about how rebranding could help your business to achieve certain goals.


Having delivered many rebranding projects successfully, we’re always pleased to hear positive feedback from our clients. Here’s what our customers have shared about the benefits of rebranding their business:

  1. Internal clarity about the business direction. It’s common for business owners to get swept up in the day to day operations. Rebranding gives business owners the opportunity to work on the business, rather than in the business. Going back to basics about the why, what and how of the business allows reflection, reaffirmation, and rejuvenation.
  2. Energise your team. Small medium businesses have the ultimate advantage when it comes to branding exercises. Because there are no organisational barriers, it’s easy to get the team involved in the brand audit and interviews. Everyone loves to be heard and have their opinion matter; rebranding exercises often create great buzz and excitement within the organisation.
  3. Thrill your customers. Your long-term customers will be pleased with your brand makeover. It injects new energy into your working relationship, and it also reassures customers that you take updating your business and improving your service to them seriously. Hearing compliments from your customers is always a great thing!



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Visit Brew Creative page to find out more about Vicki Lew's work.



 

 

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Vicki Lew

Vicki Lew Firestarter & Co-Founder of Brew Creative Pte Ltd. A self-taught web designer, Vicki first discovered her knack for design during the course of her film studies at Ngee Ann Polytechnic. Eventually, she packed her bags and moved to Melbourne, Australia to pursue her BA in Multimedia Design at the National School of Design, Swinburne University of Technology. A chance meeting at a networking session saw Vicki working collaboratively with a graphic designer named Gobbs Lim. As the saying goes, two heads are better than one - in 2009, they decided to put all their left and right brains together and started a partnership called Brew Creative Pte Ltd. Vicki has handled projects for businesses of all sizes and industries, but her soft spot is working with start-ups and SMEs. She can often be found breaking out the cheerleading pom-poms to support and encourage her friends to follow their entrepreneurial dreams. In her spare time, Vicki enjoys exploring new cuisines, putting together a home-cooked meal, nerding out at the museum, getting crafty or sipping her favourite craft beers.

This post was first published on Brew Creative blog and has been reposted on Executive Lifestyle with the author’s permission.


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