Andrea Edwards

Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional focused on content marketing strategy, social leadership, employee advocacy and personal branding for businesses and professionals.

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I recently presented at the Asia Professionals Speakers Convention 2018, focusing on how to use social media and digital platforms to build your speaking business and reputation. It was an opportunity to share my idea that, when we are not on a physical stage, we must consider that we are on a digital stage.

Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that. In 99 percent of cases, the answer is no (beyond the senior executives), we do not do that. And I say, why not?