Anna Trybocka

Anna is the CEO and founding partner of Cresco Data who help eCOmmerce businesses amplify their sales.

Anna has a 16-year digital career spanning Europe and Australiasia and has worked for brands, telcos, publishers and agencies. In the UK she was Product Manager for British Telecom’s first online shop and mobile virtual network. In Australia she was Head of Mobile for Yahoo!7 where she managed a team that was responsible for the productisation and commercialisation of the Yahoo! mobile portfolio and 7 Media Group properties including Pacific Publications and Channel 7 shows. Her work has won multiple Mobile Marketing Awards. Prior to leaving Australia she was Director of Investment for UKTI, the commercial arm of the British Government where she helped businesses expand into the UK. In Singapore she is a mentor on the start-up scene.

Anna holds a BSc from the London School of Economics and an MA from City University, London.

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A few months ago, Cresco Data wrote an article advising companies on how to drive their online sales. A few areas considered were: creating an online calendar, performance based advertising, affiliate marketing, daily deal sites (think Groupon!), marketplaces and social media. As we draw to the end of the year, those of you operating online will be thinking about the path forward for 2016 and the best Return on Investment (ROI) for you.