Kanika  Agarwal

A self-proclaimed extrovert, Kanika is passionate about everything related to the intersecting worlds of technology and marketing. An Account Manager in daytime, a Personal Branding and Digital Marketer Trainer with APAC Sales and Marketing Academy, Startup Consultant and Speaker in her personal time, she loves wearing different digital hats. In the past she has worked with Google and Microsoft Singapore in Marketing Communications. You can find out more about her work at www.kanikaagarwal.com

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Malcolm Gladwell, in his book Tipping Point, while explaining how social epidemics happen says, “When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”