Lisette Davis is a passionate marketing professional with extensive strategic marketing experience in multiple industries like telecom, insurance and banking. Lisette decided to start her own company in 2008 to share her passion for marketing. Since then she has worked for several well-known multinational brands (eBay, T-Mobile, UPC/Liberty Global) as well as for non-profit organizations like fundraising advice for charity (WarChild). She has a degree in Business Administration and a Master in Marketing which enables her to combine thorough theoretical marketing knowledge with more than 25 years of marketing experience
Through her company Sidra Marketing she offers clients strategic advice and hands-on support in marketing challenges they face, like acquisition, retention of the management of projects.
She is specialized in Customer Lifecycle Management (CLM) and developed a CLM marketing model that enables companies, from sole proprietor to MNC, to grow in a profitable and sustainable way.
