Lydia Neo, Author at Connected Women - Entrepreneurs, Freelancers and Professionals.

Mobile App And The Art of Gamification | Connected Women

6 Techniques to Effectively Gamify a Mobile App

No amount of gamification¹ — incentivizing users with points or collectibles — can motivate a user to do something they do not want to. It only works when they are already a part of the ecosystem and are engaged with your mobile app.

Lydia Neo

Bad Habits: Which Ones Hold You Back From Success? | Connected Women

How To Break The 8 Bad Habits That Hold You Back From Success

Sometimes, we can be our own worst enemy. We do things intentionally or subconsciously that impede rather than advance our success. The first step in eliminating these destructive behaviours is acknowledging them. What bad habits hold you back from success?

Lydia Neo

New Marketing Is In & Old Marketing Is Out | Connected Women

Be The Brand Your Customers Love: Old vs New Marketing

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. New marketing has emerged.

Lydia Neo

Enter The Experience Age: The Modern Day Show-And-Tell

Can you recall the last time you posted a series of photos, which you carefully sort into “Albums” in your Facebook page? And when was the last time you updated your Facebook status? Maybe you no longer do?

Lydia Neo

Big Data, Small Data: Making It Work For Small Businesses

The nuances of micro-economies and micro-communities.

Lydia Neo

Did Microsoft’s Tay Tweets Actually Succeed?

This is why we can’t have nice things.

Lydia Neo

Six Emerging Trends In The Collaborative Economy

“Humans are not special because of their big brains. That’s not the reason we can build rocket ships – no individual can. We have rockets because 10,000 individuals cooperate in producing the information.” - Anthropologist Kim Hill, Arizona State University

Lydia Neo

Upgrade Checklist: Tech Up Your Business One Step At A Time

Technology is always changing; if you want your business to survive, you’re going to need to be outfitted with the latest technology for your business. The past few years have seen a tremendous amount of exciting changes to how we access the Internet and use technology to improve our own lives. Businesses have responded by developing new ways to improve their infrastructure and online visibility.

Lydia Neo

Savvy Business Tips: Building Brand Equity

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.

Lydia Neo

Savvy Business Tips: Optimizing Your Online Business Profile

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are simply trying to get more exposure online, or connect with your fans and customers, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.

Lydia Neo