On November 22, 2017, we launched our second Connected Women #SheMeansBusiness Philippines event at Cityscape Hotel, Cebu City and we were not disappointed!

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Connected Women’s programme objective is to increase the economic participation of women in the Philippines through entrepreneurship and the adoption of technology for business success.

With this mission in mind, we are launching 10 events in 10 cities across the Philippines through 2018.

Last October, we launched our first event in Davao City. A month after, we launched our second event in Cebu City! Here are some of the insights from the Connected Women Cebu launch, in partnership with #SheMeansBusiness

Event Agenda and Speakers

In line with the Connected Women mission, the event goal was to train women entrepreneurs and aspiring entrepreneurs to use Facebook and Instagram to grow their business.

Chris Kuzhuppilly, PH Policy Programs Manager, revealed the statistics on why Filipinas should be using social media for their businesses.

Professor Aries Patawaran, the Lead Trainer for #SheMeansBusiness in the Philippines, delivered training content about Online Marketing, Facebook Pages and Admin Tools, and Content Rules.

Gina Romero, Co-Founder of Connected Women, shared her unconventional journey and how entrepreneurship has been a part of her life since her early teens.

Attendee Demographics

Our attendees were 20 to 55-year-old women entrepreneurs and aspiring entrepreneurs who live in Cebu City.

The majority have had their business for a few years now, while some are new to the business scene but are keen to find success in entrepreneurship.

More than half already have a Facebook Business Page.

But the majority are still using their Facebook personal profile to promote their business.

Event Promotion Analytics

The event promotion using Facebook generated 80+ Attendees.

The Cebu event in Facebook received 48,276 Total Event Reach and 356 Total Event Responses.

The Cebu event listing in Eventbrite got 40,561 Total Impressions, 27,727 Total Reach, and 3,966 Link Clicks.

And the Cebu event promotion video using footage from the Connected Women #SheMeansBusiness Davao Event on October 12, 2017, got 16,936 Total Impressions and 13,054 Total Reach and 7,950 Video Views.

We also grew the Connected Women Facebook Group and Facebook page to 1,400+ Members and 8,300 Page Likes.

Interview Content

As part of our celebration of Filipina Entrepreneurs, we created five inspiring interviews on Connected Women’s content platform and shared the stories with the community via Facebook.

28,314 Total Reach, 636 Total Article Views and 433 Total Link Clicks

 

21,663 Total Reach, 931 Total Article Views and 574 Total Link Clicks

30,657 Total Reach, 1,039 Total Article Views and 190 Total Link Clicks

71,971 Total Reach, 1,101 Total Article Views, and 552 Total Link Clicks

10,836 Total Reach, 7,724 Total Article Views and 163 Total Link Clicks

 

#SheMeansBusiness Live Booth

Ladies attending the event participated in our #SheMeansBusiness Live Booth streamed in the #ConnectedWomen Facebook Group.

Feedback and Reviews

It was an honor welcoming Cebuano ladies who are taking proactive steps to make their businesses successful. Here are some of the heart-warming feedback we received on Facebook and Instagram!

Official Event Photos

In the end, our second event wouldn’t have been possible without the support of our partners.

We’d like to give a huge shoutout to Facebook’s #SheMeansBusiness team, DTI Cebu and our community partners TechTalks.Ph for making the Cebu launch a success!

Two events down, eight more to go!

Check out upcoming Connected Women events
Read the CW Cebu post-event blog

Love, The Connected Women Team

Facebook’s mission is to give people the power to build community and bring the world closer together. Helping businesses connect with the people they care about is part of that mission and, to that end, the Facebook #SheMeansBusiness initiative is committed to helping female small business owners and entrepreneurs.

TechTalks.ph is a non-profit, independent community of business, technology, and startup enthusiasts.

DTI Cebu Provincial Office. DTI is responsible for realizing the country’s goal of globally competitive and innovative industry and services sector that contribute to inclusive growth and employment generation.