This pioneer brand designer has left her mark on airlines as well as zoos. A testament to how she walks her talk by living out her motto “making others a success”, in her day-to-day activities and overcoming challenges.

Titled “A Day In The Life Of A Woman,” this series celebrates the women in our lives. From the everyday to inspirational, the series aims to highlight women from various fields and share a bit of the diversity we experience every day.

Karen Hoisington aims to serve the learning community through her rich experiences working on both corporate and government accounts. Karen is also an appointed UK travel ambassador for business women to Singapore and has created a social foodie community called The Stylish Gourmand. Also an author, her book, Brand! Desire outlines her 39 tips based on her successful branding principles.

This is what a day in her life looks like:

7 AM: Wake up and feed my two cats.

8 AM: Take a brisk walk up the slopes of the multi-story car park (with five stories!) from ground level to top floor. On the way down, build relationships with my community as I engage in a nice chat with the neighborhood lady who serves free hot coffee to all residents heading to their cars.

9 AM: Have a toast and coffee breakfast quickly before my cats and I proceed to my home office.

10 AM: Work on a new book on personal branding as well as outlining a historical novel for a group write. Look through the final presentation for my talk on personal branding this coming Woman’s Day in Sweden and London. Book tours in UK, replying to emails.

11 AM: Take a short break to check social media.

12 NN: Get ready to meet a new acquaintance for lunch for one-to-one mentoring session on her new startup.

2 PM: I’m now back at my desk. Feed my cats again. Work on content for training modules. Talk to potential trainers for partnerships on topics for self-development.

3 PM: Tea break with a cup of Earl Grey. Create an event for one of my meet-up groups to gather women together.

4 PM: Take a power nap to rest the mind with all that mental work.

5 PM: Europe awakes on the other side of the world so I get on the line to finalize event plans with my organizer.

6 PM: Feed the cats again. Another brisk walk up the multi-storey carpark.

7 PM: Have dinner and watch CNN.

8 PM: Read online articles from LinkedIn or trend reports to keep current.

9 PM: Reply to emails from Europe. Take a shower.

10 PM: Settle in to a Netflix movie with the cats.

11 PM: Lights out.

Adjusting And Learning Her Home Culture

Karen is a Eurasian with Anglo-Indian father and Chinese mother and grew up in England with the manners and decorum of an Englishwoman. After her return to Singapore 20 years later, she admitted to having a painful journey in mixing up signals and non-verbal cues . She has learned to appreciate this cultural ethos among the Chinese in Singapore, Hong Kong, and Japan where she was lecturing recently.

”I hope to share with others so that they do not make the same mistakes and appreciate the Chinese,” she shares. Incidentally, Karen is married to a Chinese Singaporean and continues to learn their nuanced culture and traditions.