Mobile Applications can further your reach to your customers, and can be a valuable asset for developing good customer relations. It is important not only to know who these customers are but also to understand them well so that you can engage them with the appropriate interactions. Mobile apps can help you hang on to customers and increase the frequency at which they do business with you.

Mobile apps can improve value-add and customer service. While knowledge sharing is one method to connect with potential customers and eventually convert them into leads, most crucial is building your business’ mobile app with fundamental capabilities that garner and drive targeted customers to your beyond the app and into your sales funnels.

Here are 8 platforms where you can promote your app for effective results:

Videos & App Store

Using social media and embedding videos in your content can direct traffic to your app on a regular basis. YouTube is ranked as the second largest search engine; it is definitely worth consideration to create your own channel where you upload short yet succinct videos to demonstrate useful tutorials and give advice to customers.

App Store Optimization (ASO) is a new subset of SEO. To improve your position within the app store, make sure that the information surrounding your app is well structured and relevant.

Be Tweetable

Be accessible on Twitter. This is a proven platform that gets you a lot of attention if you use it with a good strategy, all for free. Getting people to talk about the app is imperative for success. When an army of people is talking, your app will get more exposure and awareness that will hopefully and eventually translate into sales.

Plan your conversations in advance and find ways to convince customers of the benefits of your app. Twitter allows 140 characters only, so decide on the content carefully.

Create a lot of humour and fun conversation while presenting your product on Twitter. This is bound to get immediate attention on you. For instance, saying, “Hello! Check out this new baby app!” will make you highly tweet-worthy, instantly.

Create A Blog                                                                                                      

I recommend you use Blogger or WordPress, which are free to promote your app or your blog. The analytical reporting provided reveals your traffic sources and an indication as to which of your blog post are most popular. It is advisable to submit your blog to Google News for greater exposure.

Pinterest

Use blog images, infographics and visual content from your app to create various Pinterest boards. The platform is based on pictures that people pin to their own board to communicate what they find important. How to make people create their own story by using your pins is a trick you need to learn

Existing Customers

Promote your app to primarily existing customers. Contact points such as business cards, emails, websites, marketing collaterals and billing documents can be enabled for promotion, or use a script on your homepage to alert mobile users of your app availability.

Customer Feedback

Customers are the drawing factor for the ultimate success of your app in the marketplace. Invite your customers to participate in the entire process. For example: engage customers, participate in surveys and regale them with related anecdotes that will give you valuable feedback on your app.

Invite your customers to review and rate your app online. Obtaining a great rating can create lots of positive buzz, but you need to ensure the app is worthy so that customers will want to rate it highly.

The app will need to add value to mobile users, make data-driven design and marketing decisions to create the best app possible and making it worth talking about.

Offer Incentives

Offering incentives to promote your app is a clever method of app marketing. The chance of being rewarded for talking about you will encourage customers to spread the news of your app by word of mouth. Even a small incentive is sufficient to get people talking about your app to their friends and acquaintances. However, remember incentives will not work if your app does not meet the basic quality standards.

App Awards

The most recommended channel is to participate in App Awards & competitions. This is an excellent platform to showcase your app to gain press, reviews and exposure to increase downloads. The chance of winning very much depends on your pitch and app idea. If you manage to do it right the first time, you will be able to enjoy the fruits of your labor!

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