If your company has been around for some time, it’s important to evaluate your logo to see if it is working in the favour of your business.

Giving your business logo a little nip and tuck should always be a business-driven decision, and not because you’ve gotten tired of looking at it. It’s not always necessary to undergo a total rebranding.

Some common deciding factors for a logo refresh:

• Microsoft Word just doesn’t cut it. Your logo design was a DIY job and it’s time for a more polished, professional look.
• Unintentionally ‘retro’. Your logo is starting to look dated and tired, and we’re not talking about ‘hipster vintage’.
• Less is more. Your logo is complicated and needs to be simplified in order to stand out.
• Trend-setting, not trend-following. Your logo followed a design trend, and now that trend is dead.
• Identity crisis. Your logo doesn’t represent the evolution of your business.

Many of our clients opt to keep selected visual elements of their original identities to maintain a visual continuation and facilitate a smoother transition. Sometimes, it is for sentimental reasons as well. Here are samples of logo refresh projects we’ve brewed:

 EXIM Manufacturing Enterprise

Quric Construction

Logo refreshes are a quick and efficient way to give a new boost of energy to your business brand. There are many angles to approach the update, such as a new colour palette, a more suitable and scalable font family, or modernising an existing symbol or icon.

So it’s time to have a look at your own logo, and decide if it needs a ‘facelift’. If you’re having trouble deciding, feel free to seek our professional opinion, or tweet us!

Visit Brew Creative page to find out more about Vicki Lew's work.

_{This post was first published on Brew Creative blog and has been reposted on Executive Lifestyle with the author's permission.}

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