New Beginnings: #BeBoldForChange This International Women’s Day

New Beginnings BeBoldForChange This International Womens Day


You may have been wondering about Executive Lifestyle – why we built the platform, and our vision for the growth of the community.


We launched two-and-a-half years ago with a simple idea: Creating a directory for Athena Network Singapore members to find one another online. Realising that within our community sits a wealth of expertise and passion, we embarked on a mission to help our members share this knowledge with the world, by addressing the challenges that they identified with building their online profile, content creation, and digital marketing.

Over time, we opened our doors to a wider community, grew our monthly readership by tens-of-thousands, and created a truly amazing platform. A valuable resource for business motivation and lifestyle inspiration.

But something was lost along the way.

Those of you who know me know this well. My true passion lies in working with women entrepreneurs and experts. Supporting the growth of women-led businesses and startups, and powering their success.

With this realisation, we are taking one more bold step. We are going back to our roots. To the place where we know that we can make the most impact.

March has a very special significance, as we celebrate International Women’s Day. This month belongs to every woman, and her achievements. The perfect time to make our exciting announcement!

WE HAVE REBRANDED AS CONNECTED WOMEN!

We’ve always been committed to getting you found online, we’re simply taking it to the next level, to better serve the fast-moving and evolving ecosystem of women entrepreneurs, freelancers, and remote workers.

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Gina Romero

ABOUT ME: Tech-smart, business-savvy, down-to-earth. Connector of people & ideas.

I often introduce myself as someone who has failed in business several times since the age of 16, not because I am proud of my mistakes but because I value failure as a catalyst for success. I have since dedicated my life to helping others succeed.

Community, entrepreneurship and technology are at the heart of everything I do. I run a number of businesses and initiatives with a focus on providing a platform for women to harness technology for success.

I was invited by LinkedIn to be part of their LinkedIn Speaker Series and be among the 106 inspiring and innovative thinkers from around the globe. Read about it here.

A Few FAQs:

We will be collating and sharing a list of FAQs. If you have a question, just contact us!

What About My Content On Executive Lifestyle?
We’re proud and grateful for your contributions so we are moving everything over to Connected Women, along with your Expert Page and Spotlight Interview!

What About My Content Marketing Package?
Everything will continue as usual, and we will be in touch about new benefits that we are working on to make your experience of being a contributor even more valuable.

I’m A Man, Can I Still Be An Expert Or Contributor?
Yes you can! Our readership is 60% female and 40% male – almost all of our content is non-gender specific, and we welcome any engaging and relevant content.

Edited by Michelle Sarthou

Image credit: Shutterstock

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