There’s a wave of transformation happening in the world today – politically, economically and socially. Some people are on the surfing side of the wave, but, sadly, many are being swept out to sea – working harder but earning less.

Your job, as a business leader, is to tune out the noise (aka “the news”) and to make the absolute most of the times that we are in. If you allow yourself to get swept into the negativity of all the things happening around the world, it distracts you from the fact that we live in a time of unlimited, global opportunities. There’s a lot wrong with the world, but there are also a lot of great things that don’t make the news.

To surf these waves, you have to position yourself as a Key Person of Influence within your industry. By far, your biggest asset right now is your brand and reputation. If you look at traditional assets (houses, shares, etc.) they are facing volatility and confusion. In contrast, the most reliable asset successful people earn from, that pays the biggest dividend, is their personal brand: their global reputation. The way they communicate, their stories, and the nuances they can articulate are all highly valuable and scalable online.

In 2009, we were an events company focused on physical events and defined by geography. In 2010, we decided to become an intellectual property company, which allowed us to scale globally. We opened up all over the world: first in the UK and then growing to Australia, USA and, recently, Singapore. That’s the difference between a geographically defined business versus a global intellectual property business.

High earners today get paid for consulting, speaking, and their involvement in businesses because of their reputation. If your reputation earned you an extra £35K a year, it would produce more income than a £1M house in London!

I really encourage you to focus on developing intellectual property assets. You are already sitting on valuable intellectual property. Identify it, value it, scale it, and get away from being limited by regional or geographical structures.

Scaling intellectual property through media and technology, and building digital assets around you is key to growing your business. We’re just getting started with these transformational times. This is going to be a 15-year trend of upheaval in traditional business, politics, and societal structures.

Technology is really starting to become smart and automate a lot of jobs. Governments are dealing with less income from an aging population. There are going to be fewer jobs but more opportunities, so you really need to immerse yourself in the entrepreneurial mindset.

We have to think globally, and we have to think about digital assets versus physical assets and look for partnerships with others who “get it”. We need to surf the wave of transformation rather than get dumped by it.

On 2nd August, I will be here as part of Key Person of Influence’s second anniversary in Singapore. During the session, I will cover the big trends that are turning the world upside down this year and how entrepreneurs can position themselves to make the most of these times.

This includes:

The Wave – the four global trends that will massively impact the next 15 years.
The Surfer – how to get yourself ready to surf these waves of change.
Paddling Technique – how to reposition your business for the times we are in and give your business a sales boost.
The Longboard – how to develop your business assets and the team required to build and keep momentum.

Limited tickets are still available; I look forward to meeting you there.

Event Details

Date: 2 Aug 2016 (Tuesday)
Time: 9:30am – 5:30pm
Fee: $49
Venue: STI Auditorium (Capital Tower, 168 Robinson Road, S068912) 

REGISTER

Did you enjoy this post? Please comment, like and share!