With the ever-changing future always looming above, it is vital that every business-savvy individual learn the ways to keep their ventures successful throughout these unpredictable times.

Yana Fry interviews Fredrik Härén to discuss the major theme from his book, One World. One Company. He gives a compelling argument for adopting a global mindset, and creating a truly global company that allows your values and the features of your product to lead the marketing, rather than tethering your company and product to a national identity.

Find out the perils of marketing your product according to a national identity, and the pearls of reframing your mindset and shaping a company that has what it takes to succeed into the evolving future.

Learn the secret of success for the future! Watch Fredrik Haren as he shows you how.

_{This post was published on Yana TV Youtube Channel.
Edited by Michelle Sarthou
Image credit: Yana Fry}