Writing 101: Write Well If You Want To Earn Trust And Confidence

 

When you are talking to someone face-to-face, you have lots of visual clues to help you – your tone of voice, gestures, movements, and eye contact.


It may not be fair, but in the everyday world you are judged and influenced by all these criteria and more – even your occupation, status, height, dress, and the way you look. And like it or not, it’s through the way you speak and look that you earn trust and confidence.

So, with none of these visual cues present in written communication, how do you earn trust and confidence when you write letters, reports, or e-mail messages?

In written communication, especially e-mail, you have to find other ways to evaluate the person who is ‘speaking’ (writing). People do that by looking at ‘style’ –  and by that I mean paying attention to proper spelling and punctuation, correct sentence construction instead of non-sentences, and spelling out words in full instead of abbreviations only suitable for SMS.

Style Also Means:

  • Being creative in what you write and how you write
  • Making your communication look visually attractive by leaving a line space between each paragraph
  • Using numbered points or bullets appropriately
  • Using headings of a consistent style
  • Considering the appropriate tone in your writing
  • Structuring your messages logically

I recently did a follow-up workshop for a client who had run my business-writing workshop two months earlier. I asked the participants what had changed since our workshop. They told me proudly:

  • We get straight to the point, using everyday language instead of beating about the bush with old-fashioned, useless phrases.
  • Our messages are structured more logically so the reader can clearly see the action needed.
  • We try to avoid the passive phrases that we used to use, like ‘Please be informed’, ‘Kindly be advised’, ‘Please find attached’, etc.
  • We seem more approachable because our language is less formal and much more friendly, as though we are having a conversation

Bingo! This is how to earn trust and confidence!

Please leave me a note and tell me what steps you are taking to earn trust and confidence – and ultimately build better business relationships.

Give yourself an edge in this very competitive world by getting to grips with effective writing now!

 

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Shirley Taylor

Shirley Taylor is a popular keynote speaker and communication skills trainer. She delivers motivational and success keynotes like ‘Rock Your Role In Our High-Tech World’ and ‘Grow Your Business By Connecting Your Dots’. She is author of 12 books, including Model Business Letters, Emails and Other Business Documents seventh edition, which has been translated into 16 languages and sold over half a million copies worldwide.

Shirley is a high-energy and high-content speaker who engages with audiences quickly, and shows them how the strategies she teaches can easily be applied both personally and in the workplace. Her aim is to educate, inspire, inform and motivate individuals and teams to make a difference in the workplace and to communicate and lead with heart. Shirley was President of Asia Professional Speakers Singapore, and currently serves as 2017-18 President of the Global Speakers Federation.

Check out Shirley's popular signature business writing programme.

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