Your Company is Only as Good as its Written Messages

The typical executive today spends approximately 20-25 percent of their time writing. Yet, very often, business writing is one of the last skills that people feel it’s important to work on. 


But look around your workplace – do your leaders write effectively? Do people tend to listen to good writers? Are good writers able to persuade or convince effectively?

Interestingly, many great leaders consider communication to be an essential competence in the workplace. So what about businesses in general? Should effective business writing be a company-wide initiative?

Let’s look at some facts here:

  • More and more of our work today is undertaken through writing rather than in person or on the phone.
  • We depend on our writing skills to influence, persuade, encourage, collaborate, and to lead.
  • Very often, the entire workflow depends on our writing skills.
  • The practice of good writing can mean the difference between business or no business, action or no action, collaboration or conflict, relationship-building or relationship-busting.

Good business writing is not easy

One reason why good writing is not easy is because there are lots of considerations:

  • You have to think about your reader, about style and tone, about the words to use,sentence construction, plus there’s the issue of grammar and punctuation.
  • Your business writing is closely linked with company identity. You must consider what your company stands for and where it’s going – what’s the “voice” your company wants your clients to hear, and how does your company want to be perceived by the public at large?

These considerations are not simple to determine, but they cannot be ignored.

Conversations about these things are crucial to the organisation’s success, not just the individual’s. Why not get conversations like this going in your organisation? Why not get a team together to see how you can improve the communication and writing skills in your workplace? It’s important to get people on the same page about this, and you have to start somewhere.

To help you, I’ve put together a checklist of reasons why your business writing style may not be working as effectively as it should. This checklist also contains my top 10 strategies for improving the business writing style throughout your organisation.

If your organisation is serious about success, it’s essential to encourage effective business writing throughout your workplace.

Visit the STTS page to find out more about Shirley’s work.



This article was originally published on www.shirleytaylor.com and has been reposted on Executive Lifestyle with the permission of the author.

Image:www.stocksnap.io


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Shirley Taylor

Shirley Taylor is a popular keynote speaker and communication skills trainer. She delivers motivational and success keynotes like ‘Rock Your Role In Our High-Tech World’ and ‘Grow Your Business By Connecting Your Dots’. She is author of 12 books, including Model Business Letters, Emails and Other Business Documents seventh edition, which has been translated into 16 languages and sold over half a million copies worldwide.

Shirley is a high-energy and high-content speaker who engages with audiences quickly, and shows them how the strategies she teaches can easily be applied both personally and in the workplace. Her aim is to educate, inspire, inform and motivate individuals and teams to make a difference in the workplace and to communicate and lead with heart. Shirley was President of Asia Professional Speakers Singapore, and currently serves as 2017-18 President of the Global Speakers Federation.

Check out Shirley's popular signature business writing programme.

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