When you first start pitching your business idea to the world, there is no worse feeling than someone telling you they don’t think it will work. Since that is your deepest fear, when someone articulates it, as someone invariably will, it will rip to your very core.

I often get asked how organisations can build a more innovative culture. It is a valid but difficult question to answer as culture is something that is multi-faceted, involves history and legacy, and includes a set of deeply-held values.