In 2014, global advertising spending surpassed US$580 billion. Of this amount, 23% is spent on digital ads. With such a big amount of money spent on advertising every year, it is no wonder that marketers around the world work relentlessly to answer the question: what makes a good ad? 

Chiang Mai is a city full of culture and beautiful scenery located in Northern Thailand. Up until the 1920’s, it was somehow isolated, leaving its historical treasures almost untouched. Inside Chiang Mai's old city walls are more than 30 temples, including Burmese, Sri Lankan, and Lanna Thai styles. And it was here, with the temples and tuk-tuks as a backdrop, that the third episode of Photo Face-Off took place.