No amount of gamification1 — incentivizing users with points or collectibles — can motivate a user to do something they do not want to. It only works when they are already a part of the ecosystem and are engaged with your mobile app.

During the day I’m a scientist and business development manager. During the evenings, weekends and holidays, I’m a mom entrepreneur running one company and hustling to setup another one AND a travel/lifestyle/fashion blogger. Know what a day is like for a woman scientist!

No one ever said that being a mum was easy but every mum knows it's the most rewarding job in the world. Between juggling work and family it's easy to forget to care for ourselves too. In this article, women's fitness specialist Kareen Lai shares the 7 reasons why you need to be a sexy fit mummy:

Are you having guests to entertain at home soon and are embarrassed by the clutter lying around? Or are you delaying again the long overdue decluttering exercise your home is screaming for? Read on to learn the secrets to decluttering fast.